Opt-in marketing is a feature which allows users to provide consent to receive follow-up communication and offers. It allows companies to provide targeted information and marketing content to users, direct to their email address.

We are pleased to announce that we now offer the ability for Operators to ask users if they are willing to receive email marketing during the sign up process and managed via the user preferences.

The email addresses of users that have opted in will be added to a CSV file which is published each night to your SFTP server. An Operator-managed CRM system should collect that file regularly and update their own mailing lists. If the user later opts out of email marketing (via their user preferences in the app or web), their name and address will be removed from the published CSV file.

The feature will be available by close of business on Thursday 13th June.

If you are interested in this feature, get in touch with your Customer Success Manager to begin the process.

If you do not have an SFTP server, or the resources to set one up, get in touch with your Customer Success Manager to discuss options as we might still be able to help.