Improvements to the app promotion page

We have been refreshing the design of the mobile app promotion page on operator websites to improve how well they promote mobile apps.

To give customers the confidence they have installed the correct app on their mobile device we have made some changes to the top section of the page. It now shows three phone images, all containing app screenshots. The middle phone image, showing the app’s splash screen, is also a carousel that will display other screenshots from the app.

The call to action text above the Google Play and Apple App Store icons now includes the app name and this will reassure customers that they are downloading the correct app.

Feature tiles for ‘Contactless journeys’ and ‘Rewards’ will show conditionally based on whether or not these features are being used in your apps or on your websites. This section of the page also has a new layout to be more flexible and still look visually appealing with a different number of feature tiles.

These changes are being released today.

A screenshot of a website that shows the name and description of a mobile app next to 3 mobile phones showing examples of the app
An example of the new design for the top section of the page
Screenshot showing a grid of app features
An example of how the new feature tile layout