As part of our continued efforts to support recruitment activities across the industry, we’re releasing two new improvements to help you promote vacancies on your website and across the web at large – homepage banners and integration with Google job searches.
Homepage promotional banners
You can now create a banner to promote open vacancies directly on your homepage, linking to the vacancy list. This can be enabled in the CMS by creating a new microcopy with a URL alias of /vacancy-banner.
The content displayed on the banner is defined via the microcopy – for example to specifically target driving vacancies, or for more generic Careers promotional information depending on your need.
The banner will be automatically themed to your branding.
Note that if no vacancies are available or if no microcopy is defined, the banner will not be displayed.
Google Search Job posting
Vacancy pages now embed Google’s Job posting structured data within the page to ensure it can be indexed correctly for the Google job search experience. Structuring the vacancy data (location, apply link, closing date) in this way allows Google to find and format the role directly in Google results where someone is searching for jobs.
This feature brings many benefits:
- More interactive results: Vacancies are displayed directly in the job search experience on Google, featuring your logo, reviews, ratings, and job details.
- More, motivated applicants: The Google search experience enables job seekers to filter by various criteria like location or job title, meaning you’re more likely to attract applicants who are looking exactly for that job.
- Increased chances of discovery and conversion: Job seekers will have a new avenue to interact with your postings and click through to your site.
Job posting structured data is created automatically for vacancy content and requires no specific action. You can monitor the performance of job pages within Google search by following the instructions for Search Console.
Both of these changes are available now.